Allure
2019-2023
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Micha Erwteman
Branding,
Web design,
Packaging
Atelier Mier
Branding,
Web design,
Packaging
Jolien Spoelstra
Branding,
Web design,
Social media
2019-2023
Branding,
Web design,
Packaging
Branding,
Web design,
Packaging
Branding,
Web design,
Social media
About
A playful, modular identity that appeals to both children and their parents.
Allure, a collective of fifteen primary schools in North Holland has the mission to deliver the best possible education in an environment that provides room for original thoughts and collaboration. In partnership with trendwatching agency Buro Zorro - who developed the brand’s strategy - we translated the brand’s vision into a vibrant, playful brand identity.
The identity started off with a renewed logo design representing unity in diversity. Different perspectives, fitting together like a playful puzzle that can be shaped in different ways.
Client
Services
Branding, Web Design, Social, Signing
High Five
Brand strategy by Buro Zorro



A restrained yet warm publication that balances explanation and emotion, offering language for tradition, doubt, and lived religion.
Jewellery inspired by nature, crafted with refinement, and designed to be worn close to the skin.
Shaping a refined identity and digital presence that conveys trust, intimacy, and transformation.




























