Allure

Inspiring innovation and collaboration for outstanding education.
Branding,
Print design,
Social media

2019-2023

A logo for the Allure with multiple shapes and colors

About

A playful, modular identity that appeals to both children and their parents.

Allure, a collective of fifteen primary schools in North Holland has the mission to deliver the best possible education in an environment that provides room for original thoughts and collaboration. In partnership with trendwatching agency Buro Zorro - who developed the brand’s strategy - we translated the brand’s vision into a vibrant, playful brand identity.

The identity started off with a renewed logo design representing unity in diversity. Different perspectives, fitting together like a playful puzzle that can be shaped in different ways.

Details

Client

Stichting Allure

Services

Branding, Web Design, Social, Signing

High Five

Brand strategy by Buro Zorro

An overview of social media templates with a beige background
Allure's logo for the school called de Klaverwoid
Allure's logo for the school called de Vijzel
Allure's logo for the school called de Dubbele Punt
Allure's logo for the school called de Meridiaan
Allure's logo for the school called de Adelaar
Allure's logo for the school called de Plaats
Allure's logo for the school called de Speelwagen
Allure's logo for the school called de Geert Holle
Allure's logo for the school called de Grosthuizerschool
Allure's logo for the school called de Langereis
Allure's logo for the school called de Koet
Allure's logo for the school called de Ieveling
Allure's logo for the school called de Kraaienboom
Allure's logo for the school called de Akker
Allure's logo for the school called de Kelderswerf
A young girl with red hair wearing a shirt with the design of Allure on a pink background
Different designs such as an eye, a mouth and a triangle
A gif of different illustrations
Gif_2
Gif_3
Gif_4
A flyer with both the front and back showing the design
A young boy with brown hair on a yellow background
An abstract illustration of an eye on a blue background
A wrapped gift with the design of Allure
Two business cards for the owner of Allure. These business cards are shown in a mockup
The display of the website on a beige background with different abstract shapes

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