Allure

Inspiring innovation and collaboration for outstanding education.

2019-2023

About

A playful, modular identity that appeals to both children and their parents.

Allure, a collective of fifteen primary schools in North Holland has the mission to deliver the best possible education in an environment that provides room for original thoughts and collaboration. In partnership with trendwatching agency Buro Zorro - who developed the brand’s strategy - we translated the brand’s vision into a vibrant, playful brand identity.

The identity started off with a renewed logo design representing unity in diversity. Different perspectives, fitting together like a playful puzzle that can be shaped in different ways.

Details

Client

Stichting Allure

Services

Branding, Web Design, Social, Signing

High Five

Brand strategy by Buro Zorro

An overview of social media templates with a beige background

A young girl with red hair wearing a shirt with the design of Allure on a pink background

Different designs such as an eye, a mouth and a triangle

A flyer with both the front and back showing the design

A young boy with brown hair on a yellow background

An abstract illustration of an eye on a blue background

A wrapped gift with the design of Allure

Two business cards for the owner of Allure. These business cards are shown in a mockup

The display of the website on a beige background with different abstract shapes

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