Howie Roll

Howie Roll is a vegan sushi brand with an innovative, fast food concept. A brand that aims to bring healthy eating to young people and families in an affordable manner. For food lovers that are fanatic about plant-based cuisine.

The brand’s identity is based on that of ‘Superheroes’. People who are conscious about what they eat. A true food evolution. For this we created an identity that plays with this concept of superhero comic books: with cartoon-like typographic explorations and bright, bold colour use with red, yellow and blue as main colours. A completely different look and feel from other brands in the vegan market. Daring to be different.