2026
Branding,
Web design,
Packaging
Branding,
Web design,
Social media
Branding,
Web design,
Social media
About
A restrained yet warm publication that balances explanation and emotion, offering language for tradition, doubt, and lived religion.
When Your Son Will Ask is written from a very specific position: that of a father who is not religious himself, but comes from a Jewish family.
He knows his son will grow up surrounded by rituals, holidays, and traditions that belong to his wider family life. They will be present at tables, during celebrations, in stories and habits. This book was created to offer context when questions arise; to explain terms, customs, and moments as they are lived, not preached. Alongside this, the book reflects on a broader question: what does religion mean in the world we live in today? It does so from a personal, questioning perspective, treating religion as lived experience rather than belief alone.
Client
Micha Erwteman
Services
Book Design, Print Management
Printing house:
New Energy Printing
Typography:
Jewellery inspired by nature, crafted with refinement, and designed to be worn close to the skin.
Shaping a refined identity and digital presence that conveys trust, intimacy, and transformation.
Crafting a visual and digital presence as elegant as the kitchens themselves
