Naïf
Discover more
Micha Erwteman
Branding,
Web design,
Packaging
Divano Lounge
Branding,
Web design,
Print design,
Editorial
Atelier Mier
Branding,
Web design,
Packaging
Branding,
Web design,
Packaging
Branding,
Web design,
Print design,
Editorial
Branding,
Web design,
Packaging
About
Great products that are kind for every body and nature. Changing the world of personal care. Meet Naïf.
Naïf is a Dutch skincare brand that believes everybody should be able to shop naively. Carefree, without being misled by false claims and ingredients that are bad for humans or nature. For Naïf, Studio Morf worked on a rebranding and fitting packaging concept and still develops all its packaging up to this day.
Client
Services
Rebranding, Packaging
Credits
All photography by Naïf Care
High Five
Illustrations by Josselin Bijl
Marketing agency by Wellwood
Fun Fact
The SUN packaging line of Naïf has won an NL
Packaging Management award
A restrained yet warm publication that balances explanation and emotion, offering language for tradition, doubt, and lived religion.
Shaping a bold and limitless identity and digital presence that embodies freedom, adaptability, and global ambition.
Jewellery inspired by nature, crafted with refinement, and designed to be worn close to the skin.
