Naïf
![An overview of all Naïf packaging products lined up on a beige background](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F280780%2F2880x1620%2F5d5d105f6a%2Fnaif_01.jpg%2Fm%2F&w=3840&q=75)
About
Great products that are kind for every body and nature. Changing the world of personal care. Meet Naïf.
Naïf is a Dutch skincare brand that believes everybody should be able to shop naively. Carefree, without being misled by false claims and ingredients that are bad for humans or nature. For Naïf, Studio Morf worked on a rebranding and fitting packaging concept and still develops all its packaging up to this day.
Details
Client
Services
Rebranding, Packaging
Credits
All photography by Naïf Care
High Five
Illustrations by Josselin Bijl
Marketing agency by Wellwood
Fun Fact
The SUN packaging line of Naïf has won an NL
Packaging Management award
![An image of a young, blond boy in a blue bathrobe holding Easy Styling Hair Lotion](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F280780%2F1440x1620%2F918fe21df7%2Fnaif_02.jpg%2Fm%2F&w=3840&q=75)
![Two hair line products for baby and kids on a light blue background](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F280780%2F1440x1620%2F7ecf688196%2Fnaif_03.jpg%2Fm%2F&w=3840&q=75)
![An overview of different oil products for baby and kids](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F280780%2F2880x1620%2F67367f9c61%2Fnaif_04.jpg%2Fm%2F&w=3840&q=75)
![An image of a lying baby with a mother holding diaper cream](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F280780%2F1440x1620%2F0fbe9ed0ef%2Fnaif_05.jpg%2Fm%2F&w=3840&q=75)
![An image of packaging products for baby and kids on a pink background](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F280780%2F1440x1620%2Fb13746626b%2Fnaif_06.jpg%2Fm%2F&w=3840&q=75)
![An image of the packaging product Nourishing Shampoo for baby and kids on a green background with cotton](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F280780%2F2880x1620%2F20387ae82e%2Fnaif_07.jpg%2Fm%2F&w=3840&q=75)
![A pregnant woman in a white blouse rubbing her belly with a cream from Naïf](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F280780%2F1440x1620%2F956c197a5e%2Fnaif_09.jpg%2Fm%2F&w=3840&q=75)
![An image of several facial packaging products such as scrub, day cream and wash gel](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F280780%2F2880x1620%2Fe4def9a241%2Fnaif_10.jpg%2Fm%2F&w=3840&q=75)
![An image of the product happy shower foam on a purple background with cotton](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F280780%2F1440x1620%2F36972067c1%2Fnaif_11.jpg%2Fm%2F&w=3840&q=75)
![An image of a mother holding her son in a white cloth holding the milky bath oil product](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F280780%2F1440x1620%2Fa221ff1d19%2Fnaif_12.jpg%2Fm%2F&w=3840&q=75)
![An image of a young boy playing on the bed with a plastic free wipes product next to him](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F280780%2F1440x1620%2F13fcaac895%2Fnaif_13.jpg%2Fm%2F&w=3840&q=75)
![Eight Plastic Free Wipes in a row on a green background](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F280780%2F1440x1620%2F268e3f2d5a%2Fnaif_14.jpg%2Fm%2F&w=3840&q=75)
![A pink background with Naïf brand softening body lotion in the foreground](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F280780%2F2880x1620%2Fee3cf18cad%2Fnaif_15.jpg%2Fm%2F&w=3840&q=75)
![An image of a blonde woman applying cream to her face on a green background](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F280780%2F1440x1620%2Fac563fa316%2Fnaif_16.jpg%2Fm%2F&w=3840&q=75)