About
A spicy feel for a spicy brand. Salsa Shop’s identity revolves around food experiences that stimulate body and soul. It’s Salsa time!
Salsa Shop, a Mexican restaurant chain with over 10 locations in the Netherlands, is rapidly gaining popularity for its unique and tantalising out-of-this-world ‘holy’ flavours that stimulate body and soul. In assignment of Ode to A, Studio Morf crafted their spicy visual identity, photography style, online presence and visual social media strategy.
‘Hot, loud & heavy with a sense of greediness. With every bite, all human senses are triggered.’ With the all new brand strategy, Salsa Shop was in need of a renewed outgoing visual identity that is hot, loud & heavy. With playful typography, a bold colour scheme and funky tone of voice. One that honours the ingredients, the people and the flavour. Steering clear of clichés to establish Salsa Shop as a trendsetter in the Mexican kitchen.
