the spriet logo on a green background
Spriet

Spriet motivates children to explore, learn, and build a lasting connection with nature through fun and engaging experiences.

Client

Spriet→

Tags

Print designPackagingBrand StrategySocial templatesVisual Identity

Credits

Photo 01 – Carolien Baudoin

Photo 02 – Vandaag niet Thuis

Photo 03 – Paulien van Beusekom

Project Info

The brand does so via seasonally developed discovery boxes filled to the brim with little facts and games about every facet of nature.

Studio Morf developed a vibrant brand identity that focuses on sparking the curiosity of these young explorers. With a fitting illustrative language and colour scheme that dives into the different seasons. We added another educational illustration set that focused on displaying different types of animals and elements you can discover in nature each season. To top it off we developed the brand’s social media templates so they could easily implement the identity to their online presence.

We topped it off by showcasing loads of implementation examples that would let the kids engage with nature in a playful manner. From the design of the discovery boxes, a garden toolset to a weekly facts calendar and even faux tattoo packs — because let's face it, what kid wouldn't want to flaunt a bee tattoo?

brown cardboard boxes stacked
kid holding a spriet box in front of her face
An open box that's green inside and has a message on a green background.
An open box that's brown inside and has a message on a brown background.
An open box that's yellow inside and has a message on a yellow background.
An open box that's blue inside and has a message on a blue background.
A flatlay of different things including text and illustrations.
A message that says "speel, leer, verwonder!".
A green colored gardening set for kids to play with.
An Urban Arrow bike with the Spriet branding on it.
A fun certificate for kids when they've spotted 10 bees surrounded by spring colored buttons.
Two kids playing a game outside, looking for autumn things
A phone that shows a Spring Fact on a green background.
A phone that shows a Autumn Fact on a brown background.
A phone that shows a Summer Fact on a yellow background.
A phone that shows a Winter Fact on a blue background.
A autumn inspired tattoo pack for kids in brown colors.
An overview of social posts for the instagram of Spriet.
Design for the Spriet website.

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