About
Colourful & organic baby/toddler essentials. Say bye to beige and choose colour!
Studio Aelbo is a brand that offers monthly babywear basics boxes for parents. A solution for little ones outgrowing their clothes so fast. Morf developed a fitting brand strategy and visual identity around the concept of ‘Hello future!’ with an accompanying one-pager website and social campaign.
The logomark is inspired by ‘building blocks’. They represent the tools the brand offers the parents - unique individuals with distinctive wishes and personal struggles. Visually, the symbols are also inspired by the actual blocks that kids play with and that offer growth and development.
