Colourful & organic baby/toddler essentials. Say bye to beige and choose colour!
Studio Aelbo is a brand that offers monthly babywear basics boxes for parents. A solution for little ones outgrowing their clothes so fast. Morf developed a fitting brand strategy and visual identity around the concept of ‘Hello future!’ with an accompanying one-pager website and social campaign.
The logomark is inspired by ‘building blocks’. They represent the tools the brand offers the parents - unique individuals with distinctive wishes and personal struggles. Visually, the symbols are also inspired by the actual blocks that kids play with and that offer growth and development.
Client
Services
Branding, Print implementation, Social Media Design, Online Campaign Design, Packaging
High Five
Web development one-pager by Reijer Stevens
Brand strategy & strategic copywriting by
Eugenie van der Poll
