Studio Aelbo is a brand that offers monthly babywear basics boxes for parents. A solution for little ones outgrowing their clothes so fast. Morf developed a fitting brand strategy and visual identity around the concept of ‘Hello future!’ with an accompanying one-pager website and social campaign.

The logomark is inspired by ‘building blocks’. They represent the tools the brand offers the parents - unique individuals with distinctive wishes and personal struggles. Visually, the symbols are also inspired by the actual blocks that kids play with and that offer growth and development.

As part of the ‘soft launch’ campaign, Morf has developed strategic copywriting, a onepager website and a running online social campaign. Next to that we worked on the brand’s packaging design and developed a set of illustrative ‘development-cards’ that were send off with each package.