MOOI the agency is a dedicated full-service PR agency. Telling your brand’s story to the intended audience and ensuring the exposure and engagement it deserves.

For MOOI the agency, Studio Morf developed a brand identity and fitting online presence. We started from scratch: discovering what was the essence of this multidisciplinary all women agency.

The logo identity of MOOI revolves around the concept of connection: with two interlocking O’s in its logo and an overall visual language that works with line work that connects words, shapes and messages. The logo was also translated into a full pattern design which was later on translated into design implementations such as thank you cards, tissue paper and window stickers. Digitally, we worked on fitting designs in the form of presentation templates and the entire website design.