A variation of the Wolf Bakery logo with an image of a baker kneading a loaf of bread in the background
Wolf

In need of the best croissants in Amsterdam? Look no further. Bakery and Café in midst of Amsterdam Nine Streets.

Client

Bakkerij Wolf→

Tags

Web designPrint designPackagingVisual Identity

Credits

Interior Design by Anne Claus
Illustration Design by Studio Monyet
Web development by Reijer Stevens

Project Info

Bakerij Wolf is a bakery in Amsterdam's ‘Negen Straatjes’ that revolves around true bread craftsmanship. For Wolf, Morf has developed a brand identity, menu design, shop signage and accompanying website.

The concept of the logo is inspired by the Dutch ‘grachtenpandjes’; a top to bottom logo with many variations so that it can be implemented in a versatile manner. The letter ‘W’ is the main icon of the brand and has a subtle hint to a bread’s ‘grain’ shape. Next to the logo we also developed a fitting brand pattern that emphasizes this iconic shape.

For the online implementation, we designed the brand’s website and developed a custom illustration showcasing the front view of the bakery shop.

An image of Wolf's restaurant with the logomark in the foreground
The Wolf Amsterdam logo on a beige background
Two business cards both horizontal and vertical with the logo and pattern of Wolf Bakerij
A woman wearing a white t-shirt holding a bag containing a croissant
A signboard displaying the logo of Wolf Amsterdam
A view of the bakery with various breads on the counter
Two bags with bread and Wolf's logo
A dark hand holding a coffee mug
Two bags with the Wolf logo with two pieces of bread standing out from them
The pattern on a beige background
A menu card with a pattern including a business card in the foreground
An image of the interior of Wolf
An illustration of Wolf's building on a beige background
An image of the interior of Wolf with an image of the website in the foreground

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