Visual Identity — Visual Identity
Phase 2
Bringing your brand to
life through meaningful design.
This is where your brand takes shape. With a strong strategy in place, we shape a visual identity that truly captures your essence and connects with your audience. Through a collaborative process, we shape a distinctive visual language system – from logo to typography to colour system, every visual choice is crafted to express who you are and why it matters. Distinctive, strategic, and full of character — built to stand out, connect, and grow with you.
In this process, we explore
• Different visual design directions through curated moodboards.
• A distinctive visual identity — logo, color, typography, and graphic elements — that ensures recognition and alignment. Every choice is intentional, translating strategy into design that works across all channels and lays the foundation for future designs.
• How to create visual consistency across all channels and materials.
• Clear guidelines that make it easy to apply your identity, now and in the future.
The result
A visual identity that not only looks good, but feels right — capturing the heart of your brand and expressing it with clarity, character, and confidence. It’s the spark that helps people recognize, remember, and connect with your brand. Delivered in a practical brand sheet and toolkit, ready to bring your brand to life across every platform.
A typical visual identity trajectory includes:
The steps we'll take:
As it takes two to tango, we like to understand your goals and expectations before we start. We kick things off with an introductory call or live meeting to get a clear picture of your needs and how we can help.
Heads up: we prefer to work from a solid foundation — your brand strategy. If you already have one, great, then we’re good to go! If not, no worries — we can help you create a strong strategy first as the essential first step.
We start with an online kick-off meeting focused on exploring the visual side of your brand. Beforehand, you’ll receive a detailed questionnaire to complete, designed to uncover the key visual frameworks and sources of inspiration that will guide the design process.
During the kick-off, we discuss our insights, creating a solid foundation for the next phase.
Now it’s time to dive deep into visual exploration. Together, we embark on an inspiring research journey to uncover the full visual potential of your brand. We create three carefully crafted moodboards, each representing a distinct visual direction and concept.
During a presentation, we walk you through these concepts and their unique vibes. In a follow-up, we collaboratively decide which visual pillars best represent your brand’s identity and future. We’ll discuss your feedback in detail to ensure we’re perfectly aligned on the path forward.
With a clear visual direction in hand, it’s time to bring your brand to life! We craft proposals for your logo, color palette, typography, graphic elements, and photography moodboard — all thoughtfully designed to capture the essence of your brand.
We’ll share these ideas with you, listen carefully to your feedback, and fine-tune every detail together. After two rounds of revisions, we polish the design until it truly feels right.
Output:
Logo proposal
Color palette
Typography
Graphic elements
Photography moodboard
Mock-ups*
* Mock-ups are realistic previews showing your brand conceptually applied to items like business cards, posters, or social posts — so you can see how everything works together.
Once your visual identity is approved, we bundle everything into a comprehensive brandbook — a beautifully designed guide where your brand strategy and visual identity come together. This isn’t just a pretty document: it includes clear explanations and practical guidelines for every element, so your brand is used consistently and confidently, no matter who’s designing.
If you prefer something leaner, we can also provide a more concise one pager brand sheet as a handy summary.
You’ll also receive a brand toolkit: all your brand assets neatly organized and exported in the right file formats.
In an offboarding call, we present the brandbook (or brand sheet) and guide you through the brand toolkit so you know exactly how to use everything.
Output:
– Comprehensive brandbook (strategy + visual identity)
– Optional concise brand sheet
– Brand toolkit (all design elements in editable and ready-to-use file formats: AI, EPS, PNG, PDF, JPG, SVG)
