Brand Strategy — Brand Strategy
Service
Laying the foundation for meaningful brands.
A strong brand starts with a clear and solid foundation. Our strategy trajectory goes beyond the surface — we work with you to uncover what truly sets your brand apart. Through collaborative sessions and clear frameworks, we set the strategic blueprint that defines your brand.
In this process, we explore
• Your brand’s mission, vision, and core values
• What makes you stand out in the market
• How you want to position yourself in people’s minds
• What kind of brand personality fits your goals
• What tone and language your brand should speak in
The result
A strategic foundation that allows your brand to grow with clarity, relevance, and authenticity and that guides all future design and communication. Once the strategy is in place, we optionally translate it into a clear and compelling verbal identity — ensuring your brand speaks with consistency, clarity and character.
What's included
Vision & mission statement – Brand Purpose - Why, How, What – Brand Values – Brand Positioning – Brand Audience – Brand Archetype – Brand Promise – Competitors Analysis – Brand Architecture OPTIONAL Naming – Brand Story – Pay-off & Descriptor – ‘About Us’ Text (for Website & Socials) – Inspirational Quotes – Tone of Voice Guidelines
The steps we'll take:
Writing a book, have a campaign coming up or in need of a branded packaging design? During a call, we will look at the needs of translating your current brand identity into the desired printed material. As soon as we understand what you need, our creative brain will start flowing.
As soon as we receive all the assets we need and receive your signed confirmation, we will climb into our digital pens and start designing. We'll showcase a few design concepts for you to pick your favourite from. After a couple of feedback rounds to make adjustments, we are ready to put the presses to work.
The designs are all set and your work is ready to be printed, embossed and packaged. We will send you the printing files, all set to hit the print button.
Getting stressed regarding which paper to choose? Which print company has the best quality for your project? We got you; for a small margin, we will completely unburden you. Sit back, relax and wait for the mailman to arrive.
